Who we are
Passion Plus Consultancy
PASSION PLUS CONSULTING is a newly established consulting firm headquartered in Addis Ababa, Ethiopia. Founded in November 2024 as a Private Limited Company (PLC) , our mission is to drive innovation and sustainable growth in the cultural and creative industries. We offer tailored solutions in cultural strategy, creative industry development, media consultancy, event management, research, and capacity building. With a focus on unlocking potential, solving problems, and delivering impactful results, we aim to enrich the global cultural and creative landscape.
The Founder
Yonas Mitiku
Educator | Researcher | Trainer | Project Specialist | Strategist |Business Development Consultant
Yonas Mitiku is a versatile professional with extensive expertise spanning education, research, training, and consultancy. He is certified in Management Consultancy by the Ethiopian Management Institute and brings a wealth of knowledge and experience to his roles in cultural and creative industries. Yonas graduated in B.A in EDPM and hold MBA in General Management. Yonas began his career before 20 years ago in education sector as a teacher and promoted to Academic Director, and Supervisor. He later transitioned to serve as a Civic engagement Capacity Building, research and M&E Senior Officer and Senior Analyst at ministerial offices and the Addis Ababa Mayor’s Office. His career also includes Senior project officer roles in Education, Culture, arts, public service reforms, Multi-sectoral development and emergency response Projects both local and international organizations. took more than 30 trainings related with Culture, arts and related businesses.
Yonas has played pivotal roles in advisory and leadership positions, including serving as a Senior Analyst/Advisor to the Culture, Arts, and Creative Development State Minister seconded from CIRHT-Africa. He has contributed significantly to governance, capacity building, cultural heritage projects, and drafting 10-year prospective plan, national strategies, policy analysis, COVID-19 recovery strategy for the culture, arts and Creative development sector. Notably, he designed and Coordinated Mega events , served as Technical advisor of the design of Organizational structure of the Ministry’s Culture and arts and Creative sector, provided technical support in grant writing, co-designed and implemented the 2022 UNESCO-Ashberg grants project . His expertise extends to organizing major cultural events, conducting socio-economic research on creative sector, and delivering capacity-building training to diverse stakeholders.
In November 2024, Yonas founded Passion Plus Consulting PLC to harness the potential of the cultural and creative industries for socio-economic development. The firm is dedicated to empowering businesses and individuals by delivering transformative strategies in cultural and artistic planning, creative business development, event management, research, capacity building, and technology integration. It also emphasized in intellectual property consultancy and anti-piracy measures. Guided by a vision to be a hub for problem-solving and innovation, Passion Plus Consulting strives to ignite sustainable growth, foster collaboration, and build resilient communities within the cultural and creative landscape. Yonas remains committed to driving impactful collaborations, advancing cultural initiatives, and unlocking the untapped potential of creative industries on both national and global scales.
OUR APPROACH
Our Mission
To ignite innovation and drive sustainable growth in the cultural and creative industries by empowering talent, fostering collaboration, and delivering transformative strategies that build vibrant, resilient communities and enrich the global cultural and creative landscape.
Our Vision
To be a hub for businesses to solve problems, unlock potential, and add value.
OUR PARTNERS
RECOGNITIONS AND CERTIFICATES
Start Your Journey Today
Connect with us to explore how we can support your creative vision and empower your organization’s potential.